Jonjo Shelvey had a very impressive shooting accuracy of 56% this season, the joint 16th best in the Premier League (for players attempting twenty-five shots or more), and comfortably above the total divisional average of 33.2%.
Yet he only scored one goal (away at West Ham United), and even that was only given to him after the infamous Dubious Goals Panel decided that it was not an own goal as it was originally deemed. As WhoScored recently tweeted:
Jonjo Shelvey: Had a conversion rate of 2.9% this season – better than only 7 of the Premier League’s 257 goalscorers in 2012/13
Shouldn’t he have scored more with such a good level of shooting accuracy? He took 59% of his shots in the box, so it wasn’t entirely a case of wasting his time with pot shots from distance. It turns out our old friend ‘shot placement‘ helps to explain where he was going wrong.